Inbound Marketing for
B2B SaaS Scale-ups

Got some funding or experienced organic growth and want to invest wisely in the next stage of growth? We help B2B SaaS scale-ups grow efficiently and effectively with digital marketing.

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Inbound Marketing Strategies for B2B SaaS & Tech Scale-ups

B2B Scale-up companies are often looking to grow fast after investment, or they have reached a tipping point where they want to invest more in digital marketing. We help these companies make sure their investments are efficiently used.

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Efficiency & Execution

Same Strategy, Better Execution.

We believe quality comes from execution. Most digital marketing strategies and tactics are well known and documented. The difference comes in efficient, relentless execution.

Our Services

"Team4 completely reworked our digital strategy and after 6 months we now have a steady flow of quality inbound leads through our website, I can't recommend them enough!"

Helen Comer, EMEA Marketing Director
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DATA-driven SEO Content

Fully Managed Educational SEO Blogs & Content Hubs

We can build and fully manage educational SEO blogs & content hubs. These are sections of your website built to house all of your educational content in one place. These hubs are designed and built with SEO baked in so your content performs at its best.

How We Generate Inbound Leads for Our Clients

B2B SaaS digital marketing in itself is a specialism but there are many facets to it. We are vastly experienced in the following areas of digital marketing and provide these core services to our clients.

Content-led SEO

Search Engine Optimisation is one of the most popular strategies for firms and it is also one of our strengths. We have years of experience battling with Google Search.

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Sustainable PPC

Paid Media covers Google Ads, Bing Ads (PPC) and Paid Social on platforms like LinkedIn, Twitter, Meta and TikTok too. We can build 360 paid advertising strategies.

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Webflow Websites

A great website can help generate a predictable stream of quality inbound leads when executed well. We use Webflow to build and launch great B2B websites.

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Learn

The 8 Laws of B2B Tech Marketing

Over time we've learnt there are a few common themes running through successful B2B Tech Marketing strategies, so like every other content producer out there we created a list, enjoy.

The 8 Laws of B2B Technology Marketing

Platform Specialisms

Working in digital marketing means coming across the same technology again and again. Because of this we have gained a lot of experience in some key pieces of technology.

Google Ads

Google Ads is one of the most popular channels for B2B marketers. We help companies setup Google Ads for the first time and also optimise and improve on existing campaigns.

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Webflow

Webflow is a 'no-code' website builder which requires little to know development experience. We use webflow to build websites and can help create great B2B sites.

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Google Analytics

Used by all, mastered by not many. We help companies setup and configure GA correctly to track things like web conversions & traffic changes over time.

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Real Results

Don't worry, we've done this before. We've grabbed some screenshots from a sample of our work so you can the actual numbers and metrics behind our success.

+1,838 increase in Google rankings within one month

Using our content-led approach and because of the existing high domain authority we were able to get on to page one within 1 month and saw and overall huge boost in rankings

£2m+ in pipeline generated through a new SEO website & content creation

We built this SEO focused website for a leading tech agency. From an increase in search rankings our client saw an increase in organic lead generation and eventually added over £2 million to their pipeline.

1,300% increase in organic conversions

By rebuilding their website and then executing a content-led SEO strategy we helped this B2B SaaS start-up rocket their web traffic and their inbound lead generation numbers within a year.

Working with us

Understanding you

It sounds stupid to mention but many agencies don't spend enough (or any) time trying to understand clients businesses. We embedded ourselves in our clients business to ensure we completely understand the context.

Honesty First

We'll always be honest about the prospects of any digital campaign with us. We'll always give you open and honest advice on whether we think we can help and what we think is best for you.

Transparent reporting

We try to be as transparent with our reporting as possible so you feel like you know everything that is going on and where the companies money is going.

Two-way street

We need some things from you to make campaigns a success, this can sometimes mean some data on average deal size, number of leads or conversion rates. It's all to try and make sure we do the best job possible.

Senior Strategists

When you work with Team4 you are working with a senior B2B digital marketing strategist with in-house and agency experience. This ensures everyone gets the service they deserve.

Cash, money

That's our end goal (for you)...we want drive those dollars. That is the whole point of digital marketing. Increase traffic, increase leads, increase customers and increase the revenue generated by your lovely company.

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"Team4 are ideal partners for B2B companies that are looking to optimise and implement best-in-class digital marketing operations & strategies. You won't be dissapointed."

Olly Phillips, Head of Digital
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