INBOUND ENGINE SPECIALISTS - B2B SAAS & TECH

The Inbound engine®
for B2B SaaS Companies That Are Done Guessing.

We build Inbound Engines® for B2B SaaS companies who are done with activity that doesn't convert. SEO, PPC, AI search visibility, analytics and Webflow: all engineered backwards from one goal: revenue. Small team, decades of experience, and we'll tell you honestly if we're not the right fit.

You don't have an inbound problem. You have an inbound engine problem.

You have a website. You publish content. You might even run paid. But there's no system underneath it. There is no deliberate architecture connecting search intent to revenue. Most agencies will build you a beautiful site or write you a content plan. Very few will engineer the whole thing backwards from pipeline. That's exactly what we do.

We start at the bottom of the funnel. Most agencies start with awareness and hope it trickles down to revenue eventually. We work backwards, from the search data, content and pages that drive demos and sign-ups first, then build up. It's a faster path to pipeline and it keeps every decision anchored to commercial impact.
work smarter

build a scalable Inbound pipeline

We help SaaS companies create a scalable pipeline that isn’t dependent on outbound, cold outreach or referrals. By engineering smarter inbound systems powered by SEO, content and AI, you can attract qualified demand from around the world without overspending.
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A strategic partner for scaling b2b saas

We're a specialist agency that helps niche B2B SaaS and Technology brands gain greater visibility from organic search channels like Google and emerging channels ChatGPT and Perplexity.

Our ultimate goal is to build a sustainable Inbound Engine that generates revenue for your business with great ROI. We're a great fit for start-up and scale-up B2B SaaS companies working in niche areas who need a strategic partner rather than just an executional agency.

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Who we help

We love working with technology companies, here are some of the main tech sectors we have experience in.

Data Driven web Design

We used search data to build an inbound engine website for Forecast AI.
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🏆 INDUSTRY RECOGNISED

“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA

Producing informative content using aI tools

We're able to research niche topics and produce educational content that answers buyer questions with ease.
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bespoke & sEO rich websites

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
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INBOUND ENGINE SPECIALISTS for B2B SAAS & TECH

A lot of agencies will tell you they're different. We'd rather show you. We're a specialist B2B SaaS marketing agency not a full-service shop that does everything for everyone. We work with a focused set of clients, go deep rather than wide, and treat your pipeline as seriously as you do. Here's how we actually operate.

Built for your sector, not retrofitted to it

We work exclusively with B2B SaaS and technology companies. That means we already understand your buyer, your sales cycle, and what content actually converts, no lengthy onboarding just to get us up to speed on your world.

We're Strategic partners, not order takers

We're not here to execute a list of instructions. We're always thinking about the bigger picture, what genuinely moves the needle on pipeline, and we'll push back if we think something won't work. You deserve honesty, not nodding.

We Priortise Precision over volume

We'd rather do fewer things brilliantly than spread effort thin. Our approach is methodical and data-driven, focused on the activity that actually drives revenue, not the activity that looks busy on a report.

Compounding, not renting

Organic compounds. Paid doesn't. Everything we build your content, your authority, your rankings is an asset that keeps growing in value. We build things that keep working after the invoice is paid.

We tell you what we think

If something isn't working, we'll say so. If a channel isn't right for your stage, we'll tell you before you spend money on it. We'd rather have an honest conversation than a long retainer built on the wrong strategy.

Results over activity

We're not interested in vanity metrics. Impressions, reach, keyword counts (we track them sure) but none of it matters if it's not turning into demos and pipeline. Every decision we make is measured against one question: does this drive revenue?

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is an “Inbound Engine” and how can it drive growth for my B2B SaaS company?

An Inbound Engine is our proprietary framework that integrates UX-driven design, Webflow development, content marketing, SEO optimisation and marketing automation to build a scalable lead-generation machine. By crafting engaging, conversion-focused landing pages and blogs, and delivering tailored email workflows, our Inbound Engines attract high-intent buyers, boost organic traffic, and accelerate revenue growth for B2B SaaS businesses.

Which digital marketing and design services are included in your Inbound Engines?

Our Inbound Engines merge UX-driven design, which crafts detailed user journeys, wireframes and branded visuals to maximize engagement, with Webflow development that delivers fast, responsive sites complete with CMS integration and SEO best practices. We bolster this foundation with a targeted content strategy that produces SEO-optimized blog posts, whitepapers and case studies, and amplify reach through carefully managed PPC and social campaigns on Google Ads, LinkedIn Ads and other platforms. Rounding out the Engine is our marketing automation layer, deploying tailored email drip sequences and advanced lead scoring to nurture prospects. This end-to-end, holistic approach ensures a seamless, high-performing inbound marketing solution.

How does UX-driven design and Webflow development improve lead generation?

By prioritising intuitive UX and pixel-perfect Webflow builds, we create frictionless experiences that guide visitors toward conversion. Thoughtfully designed CTAs, fast loading times, and mobile-responsive layouts increase engagement and reduce bounce rates. Integrated CMS and dynamic content modules allow for rapid A/B testing and content personalisation, driving more Marketing Qualified Leads (MQLs) into your sales pipeline.

What timeline and ROI can I expect from implementing an Inbound Engine?

Most of our clients begin to see measurable uplifts in organic traffic and lead volume within 3–6 months of launching their Inbound Engine. Initial UX enhancements and Webflow launches typically complete within 4–8 weeks, followed by ongoing content creation and optimisation. As the Engine matures, compounded SEO gains, conversion rate optimisation, and automated nurturing deliver sustainable ROI and predictable revenue growth.

How do you measure the success of our Inbound Engine for B2B SaaS?

We track a comprehensive set of KPIs, including organic search rankings and overall traffic growth, user engagement metrics like bounce rate and time on page, lead conversion rates alongside cost per acquisition (CPA), email open and click-through rates, lead-nurturing velocity, and customer lifetime value (CLV), this is to ensure every aspect of your Inbound Engine is performing. Through real-time dashboards and monthly performance reviews, Team4 Agency continually refines your UX, design, content, and automation strategies for maximum marketing efficiency and sustainable revenue growth.