Inbound That Works

The B2B SaaS marketing agency for companies that want inbound to actually work.

We're a small specialist agency. We take a systematic approach to inbound marketing: get the foundations right, build content that targets buyers not browsers, and automate the repetitive work so we can focus on strategy. No account managers. Just a tight team that knows B2B SaaS and treats your pipeline like it's our own.

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Who We Work With

Inbound works. Most companies just don't do it well enough.

The foundations get skipped. Metrics get chased over outcomes. Content gets produced that nobody actually wants to read. The result is a lot of activity and not much pipeline. That's the problem we fix.
200%
average organic growth across clients in year one
£4.2m
in pipeline generated for clients over last 12 months
50+
B2B SaaS companies Helped Scale Inbound
5x
European & UK Search Awards Finalist

How We Work

Our team has led digital marketing inside B2B SaaS companies and run SEO and paid media at specialist agencies. We've seen what works and what doesn't. Here's how we approach it.

Get the foundations right first.

Before content, before paid, before anything, the website needs to be built correctly. We treat SEO and web development as one discipline not two. If the foundations are wrong, everything built on top of them is inefficient.

We Prioritise Organic before paid.

Paid stops working the moment you stop paying for it. Organic compounds. We focus on building search visibility and content authority because these grow in value over time. We use PPC where it makes sense: retargeting, filling gaps while organic builds, accelerating what is already working. Not as the main strategy.

Start at the bottom of the funnel.

We build from the searches closest to a buying decision and work upward from there. Buying decisions form around alternatives pages, comparisons and feature-specific searches. We start there, not with awareness content that looks good in a report but rarely converts.

SEO, web development and UX are one thing.

We don't add SEO onto an existing site after the fact. We build in Webflow from the ground up with search baked into the architecture: schema, site structure, dynamic templates and page speed. All built in from day one.

AI handles the repetitive work. We handle the thinking.

We handle the thinking. We use AI to automate tasks that used to take hours: research, briefing, drafting and audits. That frees us up to focus on the work that actually needs experience and judgement behind it.

You work directly with the people doing the work.

No account managers, no handoffs. The people you speak to are the people responsible for your strategy and results.

We've been in your shoes

Before building Team 4, we led digital marketing inside B2B SaaS companies. We've managed budgets (and agencies), reported to boards, justified channels that take time to show results and felt the pressure of a missed pipeline target.

That means we don't need months to understand your world before we can be useful  and we're not going to recommend something just because it looks good in a report.

Who We Work With
Two Team 4 members and computers showing website designs
who we work with

We're selective about who we work with.

We work with a focused number of clients so we can do each one properly. Here's an honest look at where we're a good fit and where we're probably not based on our experience
Close up of a hand in pen
Good fit
Scaling B2B SaaS Companies
Investing £3k+ per month in marketing and ready to build a proper inbound function.
Marketing team needing specialist depth
You have people in place but no dedicated inbound or organic function.
Done SEO before but got traffic, not pipeline
You know something is wrong but not sure what. We can usually tell you quickly.
Heavy on paid, want organic to compound
Spending on ads and want to build a channel that doesn't switch off when the budget does.
Niche vertical, technical buyers
Low search volumes, long sales cycles, buyers who research properly before talking to sales.
Probably not the right fit
Looking for guaranteed results
Anyone promising guaranteed results is either guessing or using tactics that won't hold.
Pre-product or no ICP clarity yet
Inbound works when you know who you're targeting. If that's still forming, it's too early.
Want a full service large agency
We're small and specialist. We don't have massive siloed teams or account managers.
You have strong opinions about content formats
We publish what drives revenue. If certain content formats are a hard no, we'll clash.
You want a pair of hands, not a partner
We'll always push back if something won't work. If you want an agency that just executes, its a no.

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app

We're not here to just execute a list of tasks

We work with a small number of B2B SaaS companies at any one time and we treat each one as if it's our own business. That means thinking about the bigger picture, flagging things that won't work before you spend money on them, and measuring everything against pipeline, not activity.

If you want an agency that just gets on with the brief, we're probably not the right fit. If you want one that thinks alongside you, we might be.

Get in touch
Team 4 members sat around table looking at website designs
Close up of notebook making notes
Team 4 member smiling

Who we help

We love working with technology companies, here are some of the main tech sectors we have experience in.
AI
Tech Consultancies
Software
EdTech
FinTech
Green Tech

Inbound designed for demos, customers and predictable growth.

We build inbound systems that don’t just attract attention, they convert it. By combining our deep B2B SaaS experience, data-driven content, and smart AI automation, we create a steady flow of qualified demand that turns into real pipeline. Every part of your inbound engine is designed and tuned to deliver more demos, more customers, and growth you can rely on.

SEO & Organic

Helping you get found in traditional Search Engines & AI tools through data-driven content marketing and websites built for search from the ground up.

LEARN MORE

webflow For B2B SaaS

We build Webflow websites designed for inbound lead generation from the ground up. We bake in SEO as part of our design and build process.

LEARN MORE

Paid Media

Our PPC and Paid Media strategies are meticulously engineered for maximum efficiency to ensure your budget is not wasted with poor targeting.

LEARN MORE

Get Found in AI Search

We specialise in designing and engineering cutting-edge LLM optimisation strategies for B2B SaaS and technology companies at every growth stage.

LEARN MORE

Data Driven web Design

We used search data to build an inbound engine website for Forecast AI.
VIEW THE CAST STUDY

🏆 INDUSTRY RECOGNISED

“Always prepared and highly organized. We really enjoyed working with Team 4”
William L
Head of Content, AirDNA

Producing informative content using aI tools

We're able to research niche topics and produce educational content that answers buyer questions with ease.
SEE HOW WE DID IT

WORK WITH US

Drop us a message

bespoke & sEO rich websites

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings.
READ THE CAST STUDY

work with us

See if we're a fit. We review every enquiry and will only follow up if we think there's a genuine fit.
See if we're a fit

latest from our blog

Check out the latest articles on our blog.

B2B SaaS Marketing
Darren Stewart

Who is the Best B2B SaaS Digital Marketing Agency?

The "best" agency for a Fortune 500 company looking to spend budget before the end of Q4 is very different from the "best" agency for a Series B scale-up needing to double pipeline efficiency in two quarters.
AI & Marketing
Darren Stewart

How do mentions differ across zero-click answer engines?

For two decades, the "blue link" was the currency of the web. You ranked, users clicked, and traffic flowed. Today, that economy is being replaced by the Zero-Click Answer Engine.
LLM Optimisation
Darren Stewart

Zero-Click Marketing: How to Survive the "Answer Engine" Era

The "traffic-first" era is over. Learn how to adapt your SaaS marketing to a world where 58% of searches end without a click. Includes strategies for AI Overviews, Dark Social, and Brand Search.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What is an Inbound Engine?

It's the term we use for a properly built inbound marketing system. Not a piece of software. It's a set of connected elements: the right website architecture, content targeting buyers at the right stage, organic search visibility across Google and AI tools, and paid media used selectively where it adds value. When it's built correctly it generates pipeline consistently without you having to keep feeding it with ad spend or outbound effort.

What do you actually do, do you do the work or just advise?

We do the work. Strategy, content, SEO, Webflow development, paid media, AI search visibility. We're not a consultancy that hands you a document and leaves. We build and run the inbound function for you, or work alongside your existing team as a specialist partner depending on what you need.

How long does it take to see results?

Most clients see meaningful movement in rankings and organic traffic within 3 to 6 months. Pipeline impact, demos and qualified leads, typically follows within 6 to 9 months. We'll give you honest projections based on your specific situation from the start, not a number designed to win the pitch.

How much does it cost?

Our engagements typically start at £3,500 per month. Scope varies depending on what you need. Some clients want SEO and content only, others want the full picture including Webflow development and paid media. The best way to get a number is to have a conversation. We'll tell you what we think you actually need, not what maximises the retainer.

Do you use AI to produce content?

Yes. We use AI throughout our process. We use it for research, briefing, drafting and audits. It's how we work efficiently on technical topics without compromising quality. Everything gets reviewed before it goes near your site. The AI speeds up the process. The experience behind it is what makes the output accurate and useful.