SEO

As the founder of Team 4, I like to advocate for a very different approach for B2B SaaS companies looking to impact revenue rather than traffic. We call it The Reverse Funnel, and its pretty straightforward.

In this guide I outline how to professionalise your SEO function, clean up technical debt, and scale content velocity without sacrificing quality.

As someone who has designed and delivered SEO strategies for many B2B SaaS companies I’ve put together this short guide to explain why SEO is such a great channel and how you can go about utilising it to your advantage.

You sell complex software to complex organizations. Enterprise SaaS SEO is how you turn that complexity into compounding, predictable demand. This guide shows you how to do it: the strategy, the systems, and the day‑to‑day moves that drive the pipeline, not just pageviews.

You sell software. Search sells trust. Done well, SEO becomes a compounding channel that attracts qualified prospects long before sales ever calls them. This guide shows you how to do SEO for SaaS companies with a clear, revenue-first plan, from research to measurement.

This is a comprehensive guide to B2B SaaS SEO for companies looking to boost their organic traffic and drive inbound leads .

Some quick tips on how to use google search console to get content ideas and improve upon your existing content by doing a content audit.