The B2b SaaS PPc agency

We're experts in running PPC campaigns for niche B2B SaaS companies. Over the years we've developed a meticulous and methodical approach to running PPC campaigns specifically for SaaS companies in the B2B space.
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Team 4 member pointing to board showing PPC results

B2B SaaS PPC Strategies Based On Efficiency

We believe in a responsible and sustainable approach to PPC. This means building your campaigns from the ground up methodically to ensure every click is going in the right direction. Many SaaS agencies will encourage you to start running campaigns across multiple platforms very quickly, our approach is more measured and methodical as we've learnt over the years that achieving efficiency in lead generation is paramount before scaling across multiple paid channels.

Scale SaaS PPC efficiently

One of the most important aspects of running paid campaigns is making them efficient. We pride ourselves on run efficient SaaS PPC campaigns for companies that value their budgets.

Managed PPC Landing pages

As part of our service we offer clients a fully managed landing page service. If you wish we will build and host your PPC landing pages for you.

niche Keyword Research

We're experts in understanding your niche and using search data to ensure we target the keywords most relevant for your brand & products.

slow & steady wins the race

We've developed a methodical and precise approach to building our PPC campaigns that ensure we don't waste your budget needlessly.

Low Volume & Niche targets

Many B2B SaaS PPC campaigns are targeting very small audiences which have a high ROI. We're experts in these types of campaigns.

In tandem with your seo

PPC campaigns target the same keywords as SEO campaigns. Therefore our PPC campaigns are always done in tandem with your SEO.

Search Engine ranking

Pay per click campaigns are a great way to scale your lead generation in a predictable way. Calculate the cost per lead.

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."
Daniel Horvath
Managing Director, Adversify
"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."
Molly W
Marketing Manager, Atomic Jolt
"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."
William L
Head of Content, AirDNA
"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."
Jack Perschke
CEO, Great Wave AI
A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.
Alex Arthur
Head of Marketing, Forecast.app
90% of B2B buyers do some form of independent research, typically involving search engines or AI tools like ChatGPT.
Our content-led inbound strategies are designed to educate and help your buyers at every stage of their journey.

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.
Drop us a message

About team 4

We're a small specialist agency that helps niche B2B SaaS and Technology brands gain greater visibility from organic search channels like Google and emerging channels ChatGPT and Perplexity. Our ultimate goal is to build a sustainable Inbound Engine that generates revenue for your business with great ROI.

Learn more about us
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Sustainable saas Digital Marketing

Every ad you run, email you send and web-page you serve has a carbon footprint. Although maybe small initially as you marketing  activity grows so does your footprint. As a digital marketing agency we're very concious of this and we strive to make our strategies as efficient as possible.
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Responsible purpose

We believe in being more responsible with marketing budgets and activities to ensure everything we do has a purpose and is justified. Our approach aims to be both efficient and effective when it comes to results.
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Strategic saas SEO

We specialise in sustainable digital marketing strategies prioritising inbound lead generation through SEO and ‘evergreen’ content rather than throwing money at ads and trying to scale as quickly as possible.
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Precise ppc targeting

When we run paid ads, we ensure our targeting is precise and we're spending budget responsibly. We build our ad campaigns methodically and with great care, minimising wastage and our carbon footprint.

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

What makes your PPC approach different from other B2B SaaS agencies?

We engineer our PPC campaigns with precision, not guesswork. Instead of rushing to scale, we focus on system efficiency—building a lean, high-converting funnel that can prove ROI before any significant spend increase. Our team prioritises clarity in targeting, conversion rate optimisation, and incrementally testing to reduce CAC and wasted ad spend. It’s about making the engine work before flooring the accelerator.

How do you ensure PPC campaigns generate ROI in an increasingly expensive ad market?

We take a performance-first approach, starting with granular audience segmentation, rigorous A/B testing, and sharp landing page alignment. By focusing on high-intent keywords, clear conversion paths, and fast iteration, we avoid the 'spray and pray' approach. Every pound or dollar is deployed with the goal of efficiency and long-term scalability.

Do you specialise in any particular PPC channels for B2B SaaS?

Yes, we typically manage Google Ads, LinkedIn Ads, and, where applicable, Meta Ads for re=marketing or niche targeting. Each platform serves a purpose in the B2B SaaS buying journey. Our methodical approach means we only recommend channels when they align with your ICP and growth model, not because of FOMO.

Can you work with our in-house marketing or growth team?

Absolutely. Many of our clients have in-house marketers, and we slot in as the 'PPC specialists' with an engineered playbook. We bring the structure, reporting, and optimisation strategy, while staying aligned with your brand, goals, and internal roadmap.

How long does it take to see results from your PPC campaigns?

We usually see traction within the first 30–60 days, depending on your existing data and market. But our focus is on building a stable acquisition engine, not just short-term wins. We invest early in conversion tracking, audience learning, and message refinement to lay the groundwork for predictable, efficient scaling.

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