We're a small specialist agency that knows B2B SaaS from the inside.
Team 4 was founded with the aim of being a great small agency without the baggage that comes with bigger ones. That means no account managers. No overselling and chasing revenue. We're just a tight team of experts that focus on doing the work properly.
We specialise in inbound because we've seen it consistently outperform every other channel over the years. We've run paid campaigns into the millions. We know when it works and and when it doesn't. Inbound is investment because it compounds like money in the bank. We build something that keeps working for your business after we've left.
That's why we built our agency around it. We believe marketing isn't complicated when you strip it back: everyone has access to the same strategies and the same tools at the end of the day. The difference is always in the quality of execution. That's the part we care about.
We only work with B2B SaaS and technology companies.
We understand long sales cycles, technical buyers, niche search volumes, and the pressure of justifying a channel that takes time to show results. We don't need six months to get up to speed on your world. We already know it.
We've been on your side of the table.
We've managed agencies, reported to boards, justified channels that take time to compound and felt the pressure of a missed pipeline target.
That experience shapes everything we do and the way we set strategy, the way we report, and the things we're willing to push back on.
We take a systematic approach.
We don't chase trends or throw tactics at the wall. We work from the bottom of the funnel upward, focus on what drives revenue, and use AI to handle the repeatable work so we can focus on the thinking.
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Frequently asked questions
We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.
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We're a small specialist B2B SaaS marketing agency based in London. We focus exclusively on inbound marketing for SaaS and technology companies; SEO, content, AI search visibility, Webflow development and paid media where it makes sense.
Because we believe specialism produces better results than generalism. B2B SaaS has its own buyer behaviour, its own search patterns, and its own commercial pressures. We've spent years working inside and alongside these businesses. That focus means we don't need time to get up to speed we already understand your world before the first call.
Typically B2B SaaS companies investing £3k+ per month in marketing. Either a start-up or scale-up without a dedicated inbound function, or a marketing team that needs specialist depth in organic and AI search. We're probably not the right fit for very early stage companies with no product-market fit yet, or large enterprises needing a full-service agency.
We're based in London but work with B2B SaaS companies across the UK, Northern Europe and the US. Most of our strategies are built to target multiple markets from day one.
Fill in the form on our contact page and tell us a bit about where you are and what you're trying to achieve. We review every enquiry and will only follow up if we think there's a genuine fit. If we're not the right agency for you we'll say so and where we can we'll point you in the right direction.