Inbound marketing for AI companies that converts

We help AI companies attract the right buyers from technical champions to C-suite decision-makers through inbound marketing that makes your product impossible to ignore.

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Services

Team 4 members collaborating around a table

problems we solve

The Challenge ai companies face

Financial buyers are high-scrutiny and slow to trust. If your marketing doesn't match their expectations, you're invisible before the conversation even starts.

You're explaining the technology instead of selling the outcome

Most AI marketing leads with features and model architecture. Buyers don't care about the tech — they care about what it does for them. Your messaging isn't converting because it's talking to engineers, not budget holders.

Your ICP is split between technical and non-technical buyers

AI buying decisions involve engineers who need to trust the stack and executives who need to justify ROI. Most agencies write for one or the other. Your content needs to speak to both, at every stage of a long sales cycle.

Generic agencies don't understand AI product positioning

Working with a non-specialist means re-educating your agency every sprint. You need a team that already understands the AI landscape, your buyers' objections, and how to position against both incumbents and fast-moving competitors.

Our Services

We can help you with something specific such as managing your Google Ads or something much broader which requires a new website, integration with HubSpot and advise on anything relating to digital and Inbound.

SEO & Organic

Our B2B SaaS SEO services have won awards for their performance. From keyword research through to content creation, link building and technical SEO we provide a complete managed service supported with AI that helps generate more inbound leads/

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GEO & AI Search

As a GEO agency working exclusively with B2B SaaS companies. Our job is simple. When your buyers ask ChatGPT, Claude, Perplexity, or Google's AI Overviews for a recommendation in your category, your product gets cited.

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Paid Media & PPC

Our PPC and Paid Media strategies are meticulously engineered for maximum efficiency to ensure your budget is not wasted with poor targeting. We've spent years honing our Google Ads and LinkedIn Ads strategies specifically for B2B SaaS.

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Web Design

We engineer websites for growth. This means using search data to reverse-engineer websites from the ground-up so they are built for inbound lead generation.

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Inbound Marketing

Inbound, engineered for B2B SaaS growth. We blend deep SaaS expertise with practical AI to plan, produce, and optimise content that creates pipeline, faster and with less waste using AI workflows.

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Digital Marketing

We've spent years designing and executing digital strategies for B2B SaaS firms across the globe. From start-ups to VC backed scale-ups and enterprises looking to improve on performance.

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How we grow AI companies through inbound

One of the most important aspects of running paid campaigns is the ability to able to predict the number of conversions based on your investment.

AI-specific SEO strategy

We build keyword roadmaps around how technical and non-technical buyers search for AI solutions — from 'best AI forecasting tool' to 'how to automate X with machine learning'. Rank for the queries that drive qualified pipeline, not just traffic.

Content that bridges technical and commercial

We write content that makes your AI product legible to buyers at every level — explainer articles for executives, technical deep-dives for engineers, and comparison content that positions you against alternatives without underselling your edge.

AI search visibility (GEO)

As more buyers use ChatGPT, Perplexity and Google AI Overviews to research solutions, being cited in AI-generated answers is becoming table stakes. We structure your content to get picked up and referenced by generative search engines.

Paid media for complex AI products

We run PPC and paid social campaigns that account for the AI buying cycle — long consideration periods, multi-stakeholder decisions, and the need to educate before you sell. No spray-and-pray. Efficient budget allocation at every funnel stage.

Inbound Engine® AI Framework

We don't do one-off campaigns. We build an always-on inbound system: SEO, content, paid, and conversion rate optimisation working together to grow your qualified pipeline month over month.

No white-labelling, ever

Every deliverable is produced in-house by our team. You work directly with the people doing the work — no account managers passing briefs to outsourced writers who've never heard of your product.

200%

average organic growth across clients in year one

£4.2m

in pipeline generated for clients over last 12 months

50+

B2B SaaS companies Helped Scale Inbound

European & UK Search Awards Finalist

What our clients say

“Team 4 are a fantastic agency who captured our vision perfectly and we couldn't be happier with the final result."

Daniel Horvath

Managing Director, Adversify

"We’ve had an outstanding experience working with Team4. Their work has elevated our website with thoughtful, well-written content and a smart SEO strategy that’s already showing results."

Molly W

Marketing Manager, Atomic Jolt

"Team 4 are an Excellent agency. Communicative, always prepared and highly organized. We really enjoyed working with them and AirDNA was the better for it."

William L

Head of Content, AirDNA

"I really rate Team 4. They are that rare combination of knowledgeable and understated, clear advice and help that has been great."

Jack Perschke

CEO, Great Wave AI

A diligent and effective agency with an excellent breadth of knowledge and a deep skillset. They are very responsive and no problem is too big. I'd be happy to recommend them to any business.

Alex Arthur

Head of Marketing, Forecast.app

how it works

what working with team 4 looks like

We have

STEP 01

Discovery

We start with a deep-dive into your product, ICP, competitors, and existing content and performance. No templates or cheap free audits everything is built from your specific situation. This is a standalone piece of work with no on-going commitment.

STEP 02

engine build

STEP 03

execute

STEP 04

grow

We're not here to just execute a list of tasks

We work with a small number of B2B SaaS companies at any one time and we treat each one as if it's our own business. That means thinking about the bigger picture, flagging things that won't work before you spend money on them, and measuring everything against pipeline, not activity.

If you want an agency that just gets on with the brief, we're probably not the right fit. If you want one that thinks alongside you, we might be.

Get in touch

Team 4 members sat around table looking at website designs

work with us

If you need some help growing your B2B SaaS business and want to do so in the best way possible.

Drop us a message

Frequently asked questions

We've tried to answer some of the most common questions we come across here, but if you want to know more feel free to get in touch.

Still need help? Chat to us

Do you only work with AI companies?

We specialise in B2B SaaS and technology companies, which includes a lot of AI-native businesses. We understand the technical landscape, the buying dynamics, and the content required to compete in AI markets — which is why AI companies find working with us immediately productive.

Can you market a highly technical AI product to non-technical buyers?

Yes — this is one of our core strengths. We write content that makes complex AI products legible to executives, procurement teams, and operations leads without dumbing down the technical credibility that your engineering buyers need to see. We bridge both audiences.

Frequently asked question?

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Frequently asked question?