How does 6sense use AI and predictive analytics?
6sense leverages AI and predictive analytics to analyse vast amounts of data from various sources, including website activity, external signals, and historical interactions. It then uses this data to predict which accounts are most likely to convert and provides insights to guide marketing and sales efforts.
What are the key features of 6sense?
6sense offers a range of features, including:
- Account Scoring: Prioritises target accounts based on their propensity to purchase.
- Intent Data: Identifies accounts showing buying intent across the web.
- Personalization: Enables personalized content and messaging for target accounts.
- Sales Enablement: Provides insights and alerts to help sales teams engage with prospects.
- Campaign Analytics: Measures the effectiveness of marketing campaigns and tracks account engagement.
How does 6sense help with account-based marketing (ABM)?
6sense is designed to support ABM strategies by identifying and prioritising high-value accounts, delivering personalised content, and providing insights to engage with target accounts effectively. It aligns marketing and sales efforts for a unified ABM approach.
Can 6sense integrate with other marketing and sales platforms?
Yes, 6sense offers integrations with various CRM systems, marketing automation platforms, and other tools commonly used in the marketing and sales technology stack. These integrations enable seamless data exchange and coordination across platforms.
Who benefits from using 6sense?
6sense benefits B2B organisations, particularly those with complex sales cycles, large target account lists, and a focus on account-based marketing. It is valuable for marketing teams aiming to generate high-quality leads and sales teams looking to prioritise their efforts.
How does 6sense handle data privacy and compliance?
6sense adheres to data privacy regulations and compliance standards. It offers features and controls to help businesses manage data securely and comply with regulations like GDPR and CCPA.
Can 6sense help with content personalisation and recommendation?
Yes, 6sense provides content personalisation capabilities by analysing buyer intent and delivering relevant content recommendations to target accounts. This helps improve engagement and conversion rates.
How do I get started with 6sense?
To get started with 6sense, you typically need to contact the 6sense sales team or request a demo. They will guide you through the onboarding process and provide training to ensure your team can effectively utilise the platform.
What industries commonly use 6sense, and why is it popular?
6sense is popular across various industries, including technology, finance, manufacturing, and healthcare. It is favored for its ability to increase lead quality, improve conversion rates, and drive revenue growth by helping businesses identify and engage with the right accounts at the right time.