bespoke & seo rich website

Given the indisputably important but somewhat dry nature of penetration testing, it was paramount that engaging web design layouts were used to keep the user on the page. We strove to use stock images very selectively, and instead opted for interesting modules to get information across.

Additionally, the website is set up to channel all traffic to the conversion point: Get a quote. The CTAs are prominent and scattered across the site. The user conversion points are often paired with social proof, for that last bit of persuasion for the user.

We started our process by conducting in-depth keyword research and analysing search engine data to uncover the precise terms and topics that resonated with their target audience.

From there, services were completely reorganised and renamed. Now users are much more likely to resonate with Adversify's offerings - and understand which is best suited for their needs.

Adversify's clients are software engineers or product managers with often limited knowledge of cyber security - and these concepts are not particularly easy to get across.

Instead of walls of text, we opted for bespoke and attractive diagrams. This keeps the page interesting, well conveying the critical ideas needed to understand what penetration test is best for the prospect.

Adversify's site is a slam-dunk on Page Speed Insights; that's because the developers at Team 4 don't just care about creating sites that look great - but that are also developed well and will endure the test of time.

Similarly, although the website was designed and developed desktop first, the site responds down the breakpoints seamlessly and look fantastic on all devices.