Forecast

FORECAST

Completed by

TEAM 4

Re-platforming Forecast's website onto Webflow from HubSpot for better search engine performance.

SEO

Website

boosting seo performance by switching to webflow

Client

Forecast Technologies

date

Aug 2024

role

Web Development & SEO

website

www.forecast.app

Forecast are an AI project and resource management tool for digital agencies and SaaS businesses. Their website was built on HubSpot and was struggling after some recent Google Updates. They had a lot of great content on the website that wasn't being utilised as best it could be.

As a solution and as part of our SEO service we recommended a transition to Webflow to enable for a website that was built for organic performance from the ground up. This included building out an educational resource hub using AI content production.

data-driven web design

The key to success with this project was using search engine data to design the structure of the website rather than building a website then applying SEO afterwards.

The process for this included lots of in-depth keyword research into all of the different features and solutions offered by forecast and then building the sitemap and navigation around these queries.

This approach of using search data to design the architecture of the website meant that we were increasing the number of potential entry points (landing pages) for buyers to land on.

40%

increase in web traffic

10x

organic PAGE VIEWS

$300k

pipeline attributed to organic search alone

Building an inbound engine using search data

Our approach to SaaS web design is all about building an inbound engine. That means building a structure that is engineered for growth using data as the source of decision intelligence.

This begins when we look at the sitemap and designing re-usable components within Webflow so we can build and evolve the website quickly as and when we need to make changes to it.

the results

The results of the transition to Webflow where almost immediate. We saw a jump of 40% in organic traffic in just 30 days from the point of launching the Webflow version of the site.

This 40% increase in organic traffic translated into over $300k in pipeline that can be directly attributed to organic search in HubSpot CRM.

These results show that taking a data-driven engineered approach to SaaS web design can lead to great results quickly.

Whenever we take on a new website project with a client we always try to ensure we are building a sales and marketing asset that can generate inbound leads as well as something that represents your brand and looks great.

our work

See case study

SaaS SEO Web design

SEO

Web Design & Development

SEO Focused web design for a B2B SaaS educational website for marketing teams.

See case study

CREATIVE SEO CAMPAIGNS FOR SAAS START-UP

SEO

Web Design & Development

Taking a more creative approach to SEO campaigns using illustrations and simple calculators to build awareness and links.

See case study