FaultFixers are a SaaS start-up based in London, UK. They provide simple maintenance software for schools, care homes and many other businesses around the world.
They were looking for ways to grow their inbound lead generation and increase the number of trail sign-ups they were receiving through their website.
The core of our SEO strategy for FaultFixers revolved around using AI tools and search data to generate hundreds of educational articles targeting niche terms.
Doing this within Webflow's CMS function allowed us to create content at scale that would fit within the design of the website.
In the past many companies would shy away form outsourcing content production to an agency that didn't have specialist knowledge in their space, often they would employ expensive copywriters who were well versed in the area.
Now with the introduction of LLMs like ChatGPT and Perplexity among others we're able to research niche topics and produce educational content that answers buyer questions with ease.
We did exactly this using data from SEMRush and Google Search Console as our guide. We set about publishing article after article and gradually increased the traffic of the website and generated backlinks along the way as other websites started linking to our informative articles.
